JOM is a cultural art event that introduces Peranakan art and craft through vibrant visuals, storytelling, and the Baba Nyonya umbrella as a symbol of elegance and identity. The identity reinterprets traditional Peranakan patterns, floral motifs, craftsmanship, and colours through a contemporary typographic system. It aims to celebrate the richness of Baba Nyonya heritage while making it more accessible
and engaging for a young.